Privacy

This page says what happens to information about you when you use thenichesitelab.com. I run the site from New York, for readers in the United States, so it is written to US law. Where something is not settled, the text says so rather than guessing.

Who runs this site

I run this site myself. There is no company behind it and no staff.

• Site: thenichesitelab.com
• Email: info@thenichesitelab.com
• Postal address: TheNicheSiteLab, 1178 Broadway, 3rd Floor #3274, New York, NY 10001, United States

What I collect

• Contact form: your name, your email address, and your message.
• Email list: your email address.
• Server logs: the host records the IP address and request details of every visit, because that is how the web works. GoDaddy rotates those logs every seven days. I do not read them and nothing is copied out of them.

That is the whole list. There are no accounts, no payments and nothing else.

Reading a normal page sends nothing anywhere until you answer the analytics banner. No ads, no tracking pixels, no social widgets, no comments. This site sets no cookie of its own at any point; the only cookies are Google’s two, and only if you accept. Three values sit in your browser’s local storage: user-theme and locale, which are preferences you set yourself, and nsl-analytics-consent, which records your answer to the banner as granted, denied or dismissed. dismissed means you closed the banner without answering, and it behaves exactly as denied: nothing runs. It is stored so the banner does not reappear on every page. None of the three ever leaves your device, and there is no expiry on them.

The contact form

The form sends your name, email address and message as one email to my mailbox. Nothing is written to a file or a database here. If you tick the box asking for a copy, a second email with the same message goes to the address you gave. Nothing else is sent anywhere.

The contact page runs a bot check, Cloudflare Turnstile. Your browser contacts Cloudflare when that page opens, not when you press send, and Cloudflare receives your IP address at that point. The IP address is not put in the email and I do not keep it. The check leaves nothing on your device, and no other page on this site loads it.

The email list

Mailchimp holds the list. Submitting the form adds your address to it straight away. There is no confirmation email to click, so treat the form as the moment you join.

Every email carries an unsubscribe link and the postal address above. Unsubscribing takes effect at once. If you email me instead, I will act on it within ten business days. Your address is used for new posts and nothing else.

The list sits inside a Mailchimp account I also use for my plugin business. It is a separate list, I do not merge the two, and signing up here does not put you on any other list.

Analytics, only if you say yes

There is a banner. Until you answer it, no analytics run and nothing is sent to Google.

The analytics are Google Analytics 4, property G-V3Q54DMB1T. The tag is written into every page in a form the browser refuses to execute, and the banner only makes it executable after you accept. So if you decline, or close the banner without answering, Google’s script is never fetched and no request goes to Google at all. Not a cookieless ping, not a consent signal, nothing. That is a consequence of how the tag is gated, not of any setting inside Google.

If you accept:

• Google sets two cookies, _ga and _ga_V3Q54DMB1T. Both last two years by default. One distinguishes users and the other holds session state for this property. They are the only cookies this site is ever involved in.
• Google receives your IP address, because it needs one to work out roughly where you are. Google says that in Analytics “IP masking is not necessary since IP addresses are not logged or stored”. Received and discarded is not the same as never received, and I would rather say that plainly than let the vendor wording imply otherwise.
• Google also collects device and location detail by default: city, approximate coordinates, browser, device brand and model, operating system version, and screen resolution.

Why: so I can see which posts people actually read, and write more of what is useful. Nothing here is used for advertising, and the advertising permissions Google asks for are set to denied and never turned on.

How long: the property is set to keep user-level and event-level data for 14 months, after which Google deletes it. Aggregate counts, the kind behind “this post was read this many times”, are not covered by that setting and Google keeps them for as long as the property exists.

Changing your mind: every page has a “Cookie choice” control in the footer. It reopens the banner, and switching to Decline stops the tag immediately. It does not delete the two cookies Google already set, and it does not undo what was collected while it was on. Clearing this site’s data in your browser removes the cookies.

Google’s documentation: https://support.google.com/analytics/answer/11397207

Who else sees your information

• GoDaddy hosts the site and carries the mail.
• Microsoft operates the mailbox the contact form’s messages land in.
• Cloudflare runs the bot check on the contact page.
• Intuit, trading as Mailchimp, holds the email list.
• Google LLC runs the analytics, and only if you accept the banner.

Nobody else. I do not sell your information and I do not share it for advertising. No ad network, data broker or affiliate network receives anything from these pages.

Posts may contain paid links, disclosed where they appear, and they are plain links with no click tracker behind them. There are no Amazon Associate links on this site. That is a standing rule here, not an accident.

Do Not Track

Nothing here follows you across other sites. The analytics are first party and measure this site only; they are not linked to advertising and Google’s advertising permissions stay denied.

The site does not act on a Do Not Track or Global Privacy Control signal from your browser. The banner is how you refuse, and refusing is the default: nothing runs until you accept.

Seeing or changing what I hold

There is no login here and no self-service page, so the route is email: info@thenichesitelab.com. Ask what I have, ask me to correct it, or ask me to delete it. One person reads that inbox, so a plain sentence saying what you want is enough.

Changes to this page

When this page changes, the effective date below changes with it. If I start using your information for something not described here, I will say so on this page before I do it, not afterwards.

Effective date: 3 August 2026